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WATERPROOF KIDS ANNOUNCES “BABY STEPS” SWIM DVD

Just in time for spring and summer water safety!

LIVERMORE, CA, April 5, 2006 -- Back by popular demand, Waterproof Kids, the Award-Winning leading innovator of child water safety training DVDs today announces “Baby Steps” swim DVD. Baby Steps brings a new level of water safety awareness to parents of infants up to 24 months. From the bathtub to the pool, Baby Steps teaches parents how to progressively introduce their infants to the water. Waterproof Kids is the recipient of both the 2005 Parents’ Choice Award and 2005 iParenting Media Award for their first water safety DVD with modules that target specific age groups from babies 6 months through teens.

Gaylene Anderson has been educating swimmers of all ages since 1986. From the novice beginner to the collegiate athlete, her unique progressive approach teaches children and parents alike how to integrate the skills they practice into a life-saving system. Anderson says, “A lot of kids take swimming lessons, but they don’t understand how to put all the skills they’ve learned together in a sequence. Waterproof Kids and Baby Steps were created with a sequential system in mind to address that need.” Anderson is quick to add, “Kids still can’t be left unattended around water and they are definitely not completely water safe, but you significantly improve their chances of survival if they do have a water accident by teaching them these essential skills.”

When asked about the Waterproof Kids mission, Co-producer and Underwater Cameraman Thomas Gorgas, Ph.D., replied, “I really appreciate and admire Gaylene’s passion for bringing swimming and water safety to all parents regardless of their budget. Everyone can afford these DVDs.” His eyes light up when he recalls his kids participating as models in the Waterproof Kids DVD, “My kids really loved it and we have so much fun together doing water activities as a family!”

Co-producer, Paul Sosso shares, “I was recently visiting family and began working with my 5- year-old niece teaching her the Waterproof Kids system. My sister-in-law came running out of the house white as a ghost and shared that my niece had a near-drowning experience at a water park a few days earlier, after a year of swimming lessons. That afternoon she was able to jump off the diving board in the deep end, come up for air, roll onto her back, get to the side of the pool, and get out safely over and over again. All I did was teach her what I learned how to do when I was filming the DVDs. Gaylene’s system really works!”

An unexpected benefit of the DVDs is the entertainment factor for kids. Anderson enthusiastically shares, ”I had a woman call me who had rented the DVD from her local library. She said, ’My son loves watching it so much he keeps asking me to rent it! I have to buy a copy!’”

About Waterproof Kids

Founded in 2003 by Gaylene Anderson, Thomas Gorgas, Ph.D., and Paul Sosso, Waterproof Kids (www.waterproofkids.com) is the leading innovator of water safety and swimming DVDs including “Waterproof Kids” and “Baby Steps”. Gaylene Anderson has been educating swimmers of all ages for 20 years. From the novice beginner to the collegiate athlete, her unique progressive approach teaches children and parents alike how to integrate the skills they practice into a life-saving system.

About WaterPals by Finis

Designed with children's safety in mind, Water Pals offers a complete line of water confidence and safety products for beginner, intermediate and advanced swimmers, ranging between the ages of one to six years old. All Water Pals products uphold of exceed U.S. Safety Regulations. The mission of Water Pals is to save and protect children's lives by creating awareness, education consumers and driving funding for a National Water Safety Campaign.

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